TAP = JUMP
TAP BOTTOM = DUCK

SUB RUNNER

Pick a subscription strategy. Survive from Day 0 to Month 12.
WEEKLY + TRIAL
Low friction entry
Starting Conv: 78% | Ret: 42% | LTV: 55%
Easy to start, but churn hits hard mid-game.
Difficulty: MEDIUM
ANNUAL + TRIAL
High LTV play
Starting Conv: 65% | Ret: 68% | LTV: 70%
Smooth early game, brutal late-stage threats.
Difficulty: HARD (late)
WEEKLY NO TRIAL
Direct monetization
Starting Conv: 45% | Ret: 38% | LTV: 40%
Low stats from the start. Constant pressure.
Difficulty: HARD
ANNUAL NO TRIAL
Hard commit upfront
Starting Conv: 32% | Ret: 72% | LTV: 80%
Brutal start, but survivors are very strong.
Difficulty: EXPERT
Click a build to continue
HOW TO PLAY

GOAL

Your dino represents a subscription strategy trying to survive 12 months.
Jump over obstacles to protect your metrics. If any stat hits 0%, you're dead.

YOUR 3 METRICS

Each obstacle you hit damages one or more of these:

CONV
Conversion rate
RET
Retention
LTV
Lifetime value

OBSTACLES = REAL RISKS

Every obstacle is a real subscription threat. Different builds face different obstacles at different times. The label on each obstacle tells you what it is.

Trust Barrier
Price Shock
Flat LTV
CAC Wall
Churn Wave (flies!)

CONTROLS

SPACE / UP ARROW / TAP = Jump over ground obstacles
DOWN ARROW / TAP bottom = Duck under flying obstacles (Churn Waves)

RUN COMPLETE
How do your stats compare to 16,000+ real apps? READ THE FULL REPORT →

SCORE

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